I’m totally biased about this one. Here we have my two favorite living male vocalists, both heroes of my youth, singing together on an original composition they co-wrote. Not gonna lie, Suggs and Paul Weller could fart the theme song from Gomer Pyle, USMC and I would wholeheartedly adore it. So take the following “critique” with whatever quarries of salt your cynicism may dictate.
That being said… “Ooh Do U Fink U R?” is an amazing and delightful singularity of a single. I have played its brisk 2:24 on repeat over and over and over and over again, and every bit of this track puts a big stupid grin on my face. What a thing of joy it is.
The major standout and surprise to me is the deliberate misdirection of the title. In interviews over the past year or so, Suggs and Weller have teased “Who Do You Think You Are, Sunshine?” Such a colourful taunt evokes Cockney tough guys and criminals, suggesting a ballad along the lines of “Drip Fed Fred” or “Herbert,” or even “Down in the Tube Station at Midnight.” Maybe something in an Ian Dury vein, with Paul and Suggs trading spoken-word lines, conspiratorial and tongue in cheek. If the song had gone in this direction, it could have turned out really good or really silly. This project ran a high risk of yielding a disposable curiosity if the creative duo didn’t take it seriously.
But you know what? The self-styled “Neverly Brothers” opted for sincerity and plunged headlong into emotional honesty like I never expected. Suggs has told interviewers that the song is about the discouraging negativity he had to overcome as a schoolboy. It’s not other kids or hoodlums doing the abusive bullying, but the supposedly nurturing faculty.
“I think teachers are the best people in the world, I love them with all my heart,” Suggs says. “But you know all those great teachers you read about who dragged their pupils up, and encouraged them and made them into the best possible version of themselves they could be? Well, unfortunately, I didn’t have one of those!”
In studying institutional suppression of nonconforming youth, “Ooh Do U Fink U R?” is reminiscent of Lee Thompson compositions like “Land of Hope and Glory,” “Idiot Child” and “I Believe.” But it may be more fair to call the song a dark spiritual sequel to Suggs’ own “Baggy Trousers.” It may be true that lots of fun was had, but it’s also worth pointing out how things can turn out bad… when teachers fail their students who don’t fit the standardized system. Clearly this is a theme that resonates with Weller as well, aligning with his lyrics from 1977’s “The Modern World.”
I've learned more than you'll ever know
Even at school I felt quite sure
That one day I would be on top
And I'd look down upon the map
The teachers who said I'd be nothing
The really clever and subversive part of the song’s construction is the framing of one key word: Sunshine. Suggs and Weller transform it from a sarcastic epithet to a majestic blossoming of Small Faces harmonies, heralded by sparkling “Penny Lane” brass. Yes, Headmaster, as a matter of fact I do think think I’m sunshine. I’m pretty great and I’ll do just fine in life with or without your support, thank you sir. The concept works beautifully for me.
With the absence of liner notes for this digital single, full details on the personnel involved are unavailable. What we do know is that the songwriting credits are Graham McPherson and Paul Weller, indicating that this is different from the unfinished Chris Foreman lyric that Suggs reportedly forwarded to Weller for consideration. Weller reports that he recorded the instrumental track at his Black Barn studio, then Suggs came in to lay down the vocals with him. Paul is obviously the far more gifted vocalist, so it’s impressive how well their two voices blend together here, with Suggs given a comfortable range. Weller band members Andy Crofts and Ben Gordelier have both stated that they played on the track, so Steve Cradock and Steve Pilgrim are most likely on there too. I want to know if that’s Jacko Peake doing the reasonably good Thommo facsimile on sax.
As much as I admire it, I can admit “Ooh Do U Fink U R?” is far from perfect. The song could really use another verse to define the schoolteacher antagonist more explicitly before rushing into the bridge. And the pronouns get confusing in the lyrical denouement: “But you never give up / No you never give in / ’Cause you are the one that set me free.” So the person who never gives up is also the one who comes to the rescue? On top of which, “Set me free / Set me free” is an awfully tired refrain to close out a track that’s otherwise rather inventive.
I’m also disappointed in the goofy spelling of the song’s title with the lazy text message abbreviations. Paul and Suggsy don’t even pronounce “think” with an “F” in the chorus. But the worst part is leaving off the “Sunshine”! That’s the most crucial word in the whole song, fellas. Keeping it in the title would have been enough to distinguish it from the Spice Girls hit, with or without the illiterate inscription.
But in the end, none of that matters. For me this little tune will stand forever as the intersection of two creative pathways that I have tread along for the better part of my life. It’s a precious magical concoction. I know a great many listeners in the Madness and Paul Weller fan communities disagree, and that’s okay. To cite Weller’s own words from “The Modern World” once again, I don’t have to explain myself to you. I don’t give two f**ks about your review.